Whereas choosing names is hard for me, sometimes the characters create themselves spontaneously.
I tried unsuccessfully to develop a character and his backstory, gave up, and tabled the issue for later. My conscious self went about tending to everyday chores as the creative part of my subconscious continued working on the problem. Shortly afterwards, WHAM! – the character, his backstory, AND his name jumped into my consciousness almost fully formed.
I’m amazed every time my brain presents me with a gift like that. I shouldn’t be, though. When I write every day, the story stays with me making it easier to slip back into writing mode. It’s exciting to be in the mode, or zone, where the brain is cranking out ideas and surprises left and right, and all I have to do is write them down.